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Tuesday, October 11, 2005 

Yahoo to Put Blogs In The News! (As the News?)

(Yahoo) SAN FRANCISCO - Yahoo Inc. (Nasdaq:YHOO - news)'s online news search tool on Monday added Internet journal entries as a supplement to professional media offerings — an experiment that figures to test the public's appetite for information from alternative sources. Under Yahoo's new approach, a keyword search for online news will include a list of relevant Web logs, or "blogs," displayed in a box to the right of the results collected from mainstream journalism.

Blogs are quickly becoming a part of the media outlet structure. While their popularity is due in large part to the failure of mainstream media to portray the news in an objective and complete manner, wont that also be a problem if blogs become “news” too?